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管理实务英语PDF|Epub|txt|kindle电子书版本网盘下载

管理实务英语
  • 史宝玉主编；柳琳琳，李爱萍副主编 著
  • 出版社： 哈尔滨：哈尔滨工程大学出版社
  • ISBN：9787566109323
  • 出版时间：2014
  • 标注页数：275页
  • 文件大小：47MB
  • 文件页数：283页
  • 主题词：管理学－英语

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图书目录

Unit Ⅰ Basic Knowledge of Business Section3

Chapter 1 Introduction to Business Administration3

Part Ⅰ Management Functions3

Part Ⅱ Aims of Business Administration6

Part Ⅲ Importance of Business9

Chapter 2 Marketing15

Part Ⅰ Market and Marketing17

Part Ⅱ Marketing Management Process22

Part Ⅲ Organizational Markets and Buying Behavior24

Part Ⅳ Consumer Markets and Consumer Behavior26

Part Ⅴ Marketing Services and Person Marketing30

Part Ⅵ Guanxi Marketing34

Chapter 3 Finance Management and Accounting40

Part Ⅰ Finance Management Introduction and Functions40

Part Ⅱ Capital Structure and Capitalization in Finance45

Part Ⅲ Accounting Profession51

Part Ⅳ Conventions of Contemporary Accounting53

Chapter 4 Management of Information System59

Part Ⅰ Science of Information59

Part Ⅱ Information Management63

Part Ⅲ Information Professional68

Chapter 5 Logistics and Supply Chain Management78

Part Ⅰ Introduction to Logistics and Supply Chain78

Part Ⅱ Activities and Aims of Logistics85

Chapter 6 Innovation and Globalization91

Part Ⅰ The Sources of Invention and Innovation91

Part Ⅱ Innovation Definitions94

Part Ⅲ Globalization and Business Competition99

Unit Ⅱ Application Section109

Chapter 1 Business Letter Writing109

Part Ⅰ Basic Knowledge109

Part Ⅱ Layout of a Business Letter111

Part Ⅲ Writing of Envelope114

Part Ⅳ Exercises116

Chapter 2 Establishment of Business Relations117

Part Ⅰ Basic Knowledge117

Part Ⅱ New Words and Expressions117

Part Ⅲ Examples of Letters119

Part Ⅳ Useful Sentence Patterns and Examples120

Part Ⅴ Exercises121

Chapter 3 Offer.Counter-offer and Acceptance126

Part Ⅰ Basic Knowledge126

Part Ⅱ New Words and Expressions129

Part Ⅲ Examples of Letters133

Part Ⅳ Useful Sentence Patterns and Examples135

Part Ⅴ Exercises137

Chapter 4 Methods of Payment140

Part Ⅰ Basic Knowledge140

Part Ⅱ New Words and Expressions142

Part Ⅲ Examples of Letters144

Part Ⅳ Useful Sentence Patterns and Examples145

Part Ⅴ Exercises146

Chapter 5 Packing and Shipment150

Part Ⅰ Basic Knowledge150

Part Ⅱ New Words and Expressions151

Part Ⅲ Examples of Letters153

Part Ⅳ Useful Sentence Patterns and Examples155

Part Ⅴ Exercises157

Chapter 6 Insurance161

Part Ⅰ Basic Knowledge161

Part Ⅱ New Words and Expressions161

Part Ⅲ Examples of Letters164

Part Ⅳ Useful Sentence Patterns and Examples165

Pan Ⅴ Exercises166

Chapter 7 Useful Sentence Patterns in Writing171

Appendix183

Appendix 1 Contracts183

Appendix 2 Sales Contract186

Appendix 3 Contract on Retaining Legal Counsel188

Appendix 4 Compensation Trade Contract189

Appendix 5 Chinese Translation of Unit Ⅰ192

Appendix 6 Chinese Translation of Unit Ⅱ266

Appendix 7 Answers of the Exercises of Unit Ⅱ271

参考文献275

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