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英语媒体阅读PDF|Epub|txt|kindle电子书版本网盘下载
- 陈璟主编 著
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- ISBN：
- 出版时间：2014
- 标注页数：0页
- 文件大小：129MB
- 文件页数：275页
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图书目录
CHAPTER ONE Introduction to News and the Medium1
Ⅰ．News1
Ⅱ．News Values2
Ⅲ．Hard News and Soft News6
Ⅳ．Media7
Ⅴ．Newspapers and Magazines in USA and UK11
Ⅵ．News Agency20
CHAPTER TWO Introduction to Sections of Medium27
Sections of a Newspaper27
CHAPTER THREE Understanding News Headline40
Ⅰ．Knowing Newspaper Headline40
Ⅱ．Features of the English Newspaper Headline42
Ⅲ．News Headline Grammar50
Ⅳ．Rhetorical Devices Of English Newspaper Headline51
Ⅴ．Different Types of Newspaper Headline57
Ⅵ．Headline Vocabulary59
CHAPTER FOUR Reading News Lead78
Ⅰ．News Lead and Summary Sentence78
Ⅱ．Direct Lead78
Ⅲ．Delayed Lead81
Ⅳ．The Inverted Pyramid Form86
Ⅴ．Understanding News Lead89
CHAPTER FIVE Different News Types99
Ⅰ．News Types99
Ⅱ．The Layout of Newspaper112
CHAPTER SIX Advertisement Reading117
Ⅰ．Features of Advertising English117
Ⅱ．Classified Advertisements130
Ⅲ．Cultural Differences in Advertising Texts137
CHAPTER SEVEN Methods of News Reading144
Critical Reading144
CHAPTER EIGHT Introduction to Internet News Reading158
Ⅰ．The Superiority of Internet as a Mass Medium158
Ⅱ．Linguistic Features of Internet News159
Ⅲ．The Iayout of Newspaper Website168
Ⅳ．How to Search News on the Internet171
CHAPTER NINE English-Chinese News Translation176
Ⅰ．Translating News Headlines176
Ⅱ．Translating News Leads180
Ⅲ．Translating News Body182
Ⅳ．Cultural Awareness in English-Chinese News Translation185
CHAPTER TEN Introduction to English Newspaper Formats193
Ⅰ．Broadsheet193
Ⅱ．Tabloid—A sensational,Gossip-filled Newspaper200
Ⅲ．Compact Newspaper—Tabloid Format Newspaper202
Ⅳ．Berliner(format)204
Ⅴ．Switch to Smaller Sizes205
CHAPTER ELEVEN New Media214
Ⅰ．Interactivity and New Media214
Ⅱ．Microblog—an Information Platform of New Media Era215
Ⅲ．Twitter ＆ Sina's Weibo216
Ⅳ．Viber and Wechat220
Ⅴ．Newspapers in New Media Context221
CHAPTER TWELVE Making a Newspaper235
Ⅰ．Technical Support235
Ⅱ．Making Your Own Classroom Paper239
Ⅲ．Resources240