图书介绍
大学商贸英语商务专业教程PDF|Epub|txt|kindle电子书版本网盘下载
- 李朝，李蛟主编 著
- 出版社： 上海：复旦大学出版社
- ISBN：7309039947
- 出版时间：2007
- 标注页数：333页
- 文件大小：76MB
- 文件页数：340页
- 主题词：商务－英语－教材
PDF下载
下载说明
大学商贸英语商务专业教程PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！
（文件页数 要大于 标注页数，上中下等多册电子书除外）
注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具
图书目录
UNIT ONE INTERNATIONAL FINANCE1
Lesson One International Finance2
Lesson Two The Balance of Payments12
Lesson Three Germany’s Balance of Payments Accounts22
Lesson Four The Foreign Exchange Rate35
Lesson Five The Current Banking Industry in China46
Lesson Six RMB Adapted to WTO Needs59
Lesson Seven Foreign Exchange69
Lesson Eight The Eurocurrency Market81
Lesson Nine The International Monetary Fund92
UNIT TWO INTERNATIONAL BUSINESS LAW104
Lesson One Contract Law105
Lesson Two Company Law120
Lesson Three Bills of Exchange Law137
Lesson Four Intellectual Property Law154
Lesson Five Product Liability Law172
UNIT THREE INTERNATIONAL MARKETING185
Lesson One The Concept of International Marketing186
Lesson Two International Market Segmentation196
Lesson Three International Marketing Research and Steps206
Lesson Four Distribution Strategies218
Lesson Five Promotion Strategies229
Lesson Six Pricing Strategies240
Lesson Seven International Marketing Planning and Organizing252
UNIT FOUR E-COMMERCE263
Lesson One What Is E-Commerce？264
Lesson Two E -Trends277
Lesson Three Key Applications of E-Commerce291
Lesson Four The Effect of E-Commerce305
Lesson Five The Framework of Electronic Commerce318
References332