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电子商务英语
  • 张云编著 著
  • 出版社: 北京:人民邮电出版社
  • ISBN:9787115227881
  • 出版时间:2010
  • 标注页数:262页
  • 文件大小:137MB
  • 文件页数:270页
  • 主题词:电子商务-英语-高等学校:技术学校-教材

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图书目录

Unit One Electronic Commerce Summary1

Text A Electronic Commerce(EC)Theory1

Text B Technological Platform of E-commerce8

Skills of Understanding找出主题句,确定中心思想13

Skills of Translation根据上下文/逻辑关系确定词义15

Skills of Business E-mail Writing回复工作邀请信15

Skills of Oral Language in Working Condition第一天上班报到16

Self-study Projecting the Economic Impact of the Internet16

Unit Two Trading Modes of E-Commerce19

Text A Understanding B2C E-commerce19

Text B What is B2B?26

Skills of Understanding寻找重要事实和论据31

Skills of Translation词类转换译法34

Skills of Business E-mail Writing求助信35

Skills of Oral Language in Working Condition同事之间36

Self-study Know Something About B2C E-commerce36

Unit Three Security Technologies of E-commerce(Part One)39

Text A Secure Electronic Transaction39

Text B Security Techniques45

Skills of Understanding猜测词义50

Skills ofTranslation词的增减52

Skills of Business E-mail Writing邀请信52

Skills of Oral Language in Working Condition愉快地工作53

Self-study Internet and EB Security54

Unit Four Security Technologies of E-commerce(Part Two)56

Text A Firewall56

Text B Computing System Security Measures61

Skills of Understanding推理和判断66

Skills of Translation正反译与反正译68

Skills of Business E-mail Writing电话记录69

Skills of Oral Language in Working Condition工作中的解决之道70

Self-study Achieving Electronic Privacy70

Unit Five Payment of E-commerce on Net(Part One)74

Text A Electronic Systems of Payments74

Text B Electronic Payment&Taxation80

Skills of Understanding确定作者的观点和态度86

Skills of Translation分译与合译87

Skills of Business E-mail Writing给顾客写邮件88

Skills of Oral Language in Working Condition顾客就是上帝89

Self-study Why isn't E-cash a common currency?90

Unit Six Payment of E-commerce on Net(Part Two)92

Text A The SET Protocol92

Text B E-money97

Skills of Understanding阅读理解考查的重点102

Skills of Translation被动句型的翻译103

Skills of Business E-mail Writing用邮件进行预订104

Skills of OralLanguage in Working Condition预订106

Self-study Some Issues About E-commerce Payments106

Unit Seven Logistics Management of E-commerce109

Text A Logistics in Electronic Commerce109

Text B Green Logistics114

Skills of Understanding提高阅读理解的几个注意点118

Skills of Translation定语从句的翻译120

Skills of Business E-mail Writing用邮件发起邀约121

Skills of Oral Language in Working Condition Get It Running顺利运行122

Self-study Logistics automation122

Unit Eight Implementation of the E-commerce System125

Text A The ABCs of ERP125

Text B What is CRM?132

Skills of Understanding英语阅读技巧(著名新东方英语培训中心)137

Skills of Translation倍数的译法140

Skills of Business E-mail Writing用邮件邀约共进晚餐141

Skills of OralLanguage in Working Condition At A Restaurant餐宴用语143

Self-study Evaluating the Performances of E-commerce Systems143

Unit Nine Network Marketing146

Text A Web Marketing Strategies146

Text B Overview of Electronic Marketing Structure153

Skills of Understanding阅读理解题型介绍157

Skills of Translation长句的翻译158

Skills of Business E-mail Writing顾客意见反馈信160

Skills of OralLanguage in Working Condition下班之后161

Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM)162

Unit Ten Industry Applications of E-commerce164

Text A The Impact of EC on the Travel Industry164

Text B Advertising of E-commerce171

Skills of Understanding影响阅读速度的几个障碍点175

Skills of Translation常见的计算机英语及缩写177

Skills of Business E-mail Writing书写简单的通知179

Skills of Oral Language in Working Condition技术会议180

Self-study Electronic Publishing:Assessing Opportunities and Risks180

附录1 译文183

附录2 总词汇表215

附录3 常用电子商务词汇表229

附录4 屏幕英语248

附录5 考试样卷254

附录6 电子商务网站集锦258

Bibliography262

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