图书介绍
实用商务英语导读PDF|Epub|txt|kindle电子书版本网盘下载
- 金玲慧著 著
- 出版社： 上海：同济大学出版社
- ISBN：9787560840024
- 出版时间：2009
- 标注页数：271页
- 文件大小：73MB
- 文件页数：280页
- 主题词：商务－英语－高等学校－教材
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图书目录
Chapter One Marketing and Marketing Mix1
1.1 Overview of Marketing2
1.2 Strategic Marketing Planning5
1.3 Product Decisions9
1.4 Distribution Decisions14
1.5 Promotion Decisions17
1.6 Pricing Decisions20
实训一 营销计划书分析28
Chapter Two Commodities and International Trade28
2.1 Overview of International Trade31
2.2 Terms of Commodity39
2.3 International Cargo Transport41
2.4 Ocean Marine Insurance44
2.5 International Payment and Settlement47
2.6 How to Write Sales Contract51
实训二 信用证分析59
Chapter Three Accounting and Financial Statements59
3.1 Accounting—the Language of Business62
3.2 Basic Elements of Financial Position and the Accounting Equation64
3.3 Generally Accepted Accounting Principles67
3.4 Double-Entry System71
3.5 Financial Statements73
实训三 会计与会计报表88
Chapter Four Finance and Financial Markets88
4.1 Foreign Exchange ＆ Exchange Rate90
4.2 Foreign Exchange Transaction95
4.3 The Balance of Payments103
4.4 International Financial Market107
实训四 金融与金融市场116
Chapter Five Internet and E-Marketing116
5.1 E-Marketing118
5.2 E-marketing Planning121
5.3 E-marketing Strategies124
5.4 E-marketing Environment136
实训五 网络与网络营销146
Chapter Six Managers and Management146
6.1 Managers148
6.2 Managerial Roles149
6.3 Management151
6.4 Management Levels154
6.5 Management Skills157
实训六 管理与管理者168
Chapter Seven Service and Service Management168
7.1 Understanding Services171
7.2 Building the Service System177
7.3 Operating the Service System183
7.4 Nonprofit Service Organization187
实训七 服务机构选择194
Chapter Eight Tourism and Tourism Management194
8.1 Travel and Tourism196
8.2 Accommodation and Transportation199
8.3 Entertainment205
8.4 Frontier212
实训八 设计旅游线路224
Chapter Nine Business and Interpersonal Skills224
9.1 Communication Channel226
9.2 Presentation232
9.3 Negotiation235
9.4 Teamwork238
实训九 商务活动与人际沟通247
Chapter Ten Business and Globalization247
10.1 Overview of Globalization249
10.2 The Strategies of Globalization254
10.3 Managing Global Marketing260
实训十 全球化与商务活动270