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广告语篇中的意识形态研究 批评话语分析PDF|Epub|txt|kindle电子书版本网盘下载
- 李桔元编著 著
- 出版社： 上海：上海交通大学出版社
- ISBN：9787313059581
- 出版时间：2009
- 标注页数：226页
- 文件大小：44MB
- 文件页数：242页
- 主题词：英语－广告－语言学－研究
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图书目录
Chapter One Introduction1
1.1 Background of studies of advertising language1
1.2 Research questions and significance of this study7
1.3 Theoretical and methodological orientations of this study9
1.4 Data collection14
1.5 Organization of the dissertation14
Chapter Two Theory Preliminaries16
2.1 Introduction16
2.2 Critical discourse analysis17
2.2.1 From discourse analysis to critical discourse analysis17
2.2.2 A survey of critical discourse analysis27
2.3 The view of discourse in critical discourse analysis32
2.3.1 Discourse vs.Text32
2.3.2 Discourse as action34
2.3.3 Discourse as ideologies36
2.4 Ideology and power in language38
2.4.1 Ideology38
2.4.2 Power47
2.4.3 The relationship among language,ideology and power52
2.5 The text-oriented framework for analysing ideologies54
2.5.1 Hallidayan paradigm:text functionality in context54
2.5.2 Framework for analysing ideology in discourse:Fairclough's three-dimension model57
2.6 Summary61
Chapter Three Modality as Explicit Representation of Ideologies in Advertising Discourse62
3.1 Introduction62
3.2 The ideological nature of modality63
3.3 Meaning dimensions and grammatical devices of modality67
3.3.1 Meaning dimensions of modality68
3.3.2 Grammatical devices of modality72
3.4 Modality and its ideological meanings in advertising discourse75
3.4.1 Ideological meanings of modality in advertising discourse:a case study75
3.4.2 Modality distribution in advertising texts:empirical studies80
3.5 Summary89
Chapter Four Personal system as Representation of Ideologies in Advertising Discourse90
4.1 Introduction90
4.2 The functions of personal pronouns:SFL perspective92
4.3 The politics of some personal pronouns95
4.3.1 "them and us"attitude95
4.3.2 "me"and"you":subjectivity or empathy100
4.4 Ideological meanings of personal pronouns in ads103
4.4.1 Characteristics of use of personal pronouns in ads103
4.4.2 Personal pronouns work ideologically in building relations106
4.5 Summary120
Chapter Five Transitivity as Implicit Representation of Ideologies in Advertising Discourse123
5.1 Introduction123
5.2 Transitivity as the construal of experience124
5.3 Transitivity as representation of ideologies129
5.4 Transitivity system and the power relations in advertising discourse136
5.5 Summary146
Chapter Six Intertextuality as Representation of Ideologies in Advertising Discourse148
6.1 Introduction148
6.2 What is intertextuality149
6.2.1 Bakhtin:dialogism and heteroglossia149
6.2.2 Kristeva:intertextuality as dialogue between texts or text and social context150
6.2.3 Other interpretations of the term"intertextuality"151
6.2.4 Intertextuality and interdiscursivity153
6.3 The ideological functions of intertextuality157
6.4 Intertextuality as hegemonic struggle in advertising discourse163
6.5 Summary174
Chapter Seven Conclusion176
7.1 Summary of this dissertation176
7.2 Major findings178
7.3 Limitations of this study188
7.4 Suggestions for further research189
Appendices191
Bibliography208