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商务英语泛读 第1册PDF|Epub|txt|kindle电子书版本网盘下载

商务英语泛读 第1册
  • 李健，詹书权主编；耿建祥，汪金刚，吕晓副主编 著
  • 出版社： 北京：北京工业大学出版社
  • ISBN：9787563940288
  • 出版时间：2014
  • 标注页数：141页
  • 文件大小：19MB
  • 文件页数：150页
  • 主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit One Company Organization and Management1

Part One Lead-in and Warming-up1

Part Two Texts2

Text A ： What Management Is and Why Management Is Needed2

Text B ： Time for the “Big Smart” Company7

Part Three Business Simulation9

Part Four Fun Time10

Unit Two Corporate Culture and Office Relationship12

Part One Lead-in and Warming-up12

Part Two Texts13

Text A ： Create a Positive Corporate Culture13

Text B ： Dealing with an Office Relationship17

Part Three Business Simulation19

Part Four Fun Time22

Unit Three Human Resources Management23

Part One Lead-in and Warming-up23

Part Two Texts24

Text A ： In-service Training24

Text B ： Job Satisfaction and Job Promotion/Raise in Pay29

Part Three Business Simulation31

Part Four Fun Time33

Unit Four Business Documents35

Part One Lead-in and Warming-up35

Part Two Texts36

Text A ： Introduction of Business Documents36

Text B ： Differences between Business Letters and Business E-mail42

Part Three Business Simulation47

Part Four Fun Time49

Unit Five Business Conferences50

Part One Lead-in and Warming-up50

Part Two Texts51

Text A： Conducting Effective Business Conferences51

Text B： Business Conference Handout， Report and Etiquette56

Part Three Business Simulation59

Part Four Fun Time62

Unit Six Business Negotiation64

Part One Lead-in and Warming-up64

Part Two Texts65

Text A ： The Steps of Business Negotiation65

Text B ： The Acceptance Must Be Unconditional72

Part Three Business Simulation74

Part Four Fun Time76

Unit Seven Business Etiquette77

Part One Lead-in and Warming-up77

Part Two Texts78

Text A ： Business Etiquette in Pacific Rim Countries78

Text B ： Etiquette and Business Etiquette83

Part Three Business Simulation85

Part Four Fun Time88

Unit Eight Business Travel89

Part One Lead-in and Warming-up89

Part Two Texts90

Text A： How to Plan for Business Travel90

Text B： Business Travel Etiquette95

Part Three Business Simulation97

Part Four Fun Time99

Unit Nine Marketing Strategy101

Part One Lead-in and Warming-up101

Part Two Texts102

Text A ： Marketing Strategy and Marketing Mix102

Text B ： Branding and Adveertising108

Part Three Business Simulation112

Part Four Fun Time113

Unit Ten Finance Management and Control116

Part One Lead-in and Warming-up116

Part Two Texts117

Text A ： Finance Management and Control117

Text B ： Accounting124

Part Three Business Simulation127

Part Four Fun Time131

参考答案134

参考文献140

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