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国际出版 英文PDF|Epub|txt|kindle电子书版本网盘下载
- 林骧华主编 著
- 出版社： 上海：复旦大学出版社
- ISBN：9787309117608
- 出版时间：2015
- 标注页数：254页
- 文件大小：40MB
- 文件页数：263页
- 主题词：出版工作－世界－高等学校－教材－英文
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图书目录
第一单元 出版业：传统与发展1
Text A Publishing Industry： Basics2
Ⅰ.What Is Publishing： A Definition2
Ⅱ.Business Cases3
Ⅲ.Learning Professional Terms11
Ⅳ.Introduction to Publishing12
Ⅴ.Making Money out of Publishing14
Ⅵ.A Look at HarperCollins’ Global Publishing Strategy16
Text B How Traditional Publishing Works17
Topics for Further Study33
第二单元 出版社：现状与未来34
Text A Information 2014 201535
Ⅰ.Global Trends in Publishing 201435
Ⅱ.The World’s Largest Book Publishers51
Ⅲ.Global Publishing Productivity Is Up， But Growth Is Down59
Text B The Present and the Future61
Ⅰ.What Is the Future of Publishing？61
Ⅱ.Exploring the Potential of Book Publishing in Digital Formats62
Ⅲ.Self Publishing63
Topics for Further Study74
第三单元 数字化时代的出版75
Text A What Is Digital Publishing？76
Text B The Future of Digital Publishing： An Optimist’s View80
Text C Report and Analysis85
Ⅰ.Global Digital Education Publishing Market 2015-201985
Ⅱ.Electronic Publishing Market Research Reports&Industry Analysis87
Ⅲ.Print to Digital，Digital First，Simultaneous Publishing-What’s Your Strategy？87
Text D About the Laws88
Ⅰ.Apple Loses Appeal， E-book Decision Is Affirmed88
Ⅱ.Authors United and ABA Want to Bring Down Amazon，But Do They Have a Case？91
Topics for Further Study92
第四单元 图书编辑93
Text A Positions of Editors94
Text B A Job Offer105
Text C Editors’ Necessary Knowledge in Publishing Context107
Ⅰ.The Process of Publishing107
Ⅱ.Publishing as a Business111
Ⅲ.Industry Sub-divisions114
Ⅳ.Recent Developments116
Ⅴ.Legal Issues117
Ⅵ.Privishing117
Text D A Free-lance Editor118
Topics for Further Study119
第五单元 图书制作120
Text Production of Books： Producing and Getting Listed121
Topics for Further Study130
第六单元 图书营销131
Text A German Books Promotion： For International Distribution131
Text B The United States： A Framework of Market Analysis137
Text C Digital Marketing： The 5 People You Need in Your Digital Marketing Dream Team146
Topics for Further Study148
第七单元 版权与版权法149
Text A Copyrights158
Ⅰ.Justification159
Ⅱ.History159
Ⅲ.Scope162
Ⅳ.Obtaining and Enforcing Copyright163
Ⅴ.Exclusive Rights165
Ⅵ.Limitations and Exceptions to Copyright166
Ⅶ.Transfer and Licensing， and Assignment168
Ⅷ.Duration170
Ⅸ.Copyright Infringement172
Ⅹ.Treaties and International Agreements172
Text B Universal Copyright Convention as Revised at Paris on 24 July 1971（Excerpt）172
Topics for Further Study186
第八单元 出版合同187
Text A Book Contracts188
Text B Book Contracts and Subsidiary Rights192
Text C Sample Publishing Contract194
Text D Oxford University Press Publishing Agreement199
Text E Book Publishing Contracts： Checklist of Deal Terms203
Topics for Further Study209
第九单元 版权贸易与版权代理210
Text A Basics of Copyright Exchange213
Text B British： The Publishers Association Trade Mission to China215
Text C What an Agent Does： The Scope on Day-to-day Agent Responsibilities216
Text D Feasibility Study into Digital Copyright Exchange Launched221
Topics for Further Study226
第十单元 国际书展227
Text A International Book Publishing Trade Shows and Conferences228
Text B The Book Fairs232
Ⅰ.The Frankfurt Book Fair232
Ⅱ.Get London Reading： The London Book Fair245
Ⅲ.bea246
Ⅳ.Bologna 2015：Early Impressions from a Busy， Sunny Fair252
Topics for Further Study254