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国际商务联系学PDF|Epub|txt|kindle电子书版本网盘下载
- 宗宝麟，王鲁梅著 著
- 出版社： 北京：对外贸易教育出版社
- ISBN：7810006940
- 出版时间：1994
- 标注页数：215页
- 文件大小：5MB
- 文件页数：223页
- 主题词：
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图书目录
PREFACE1
CHAPTER ONE BASIC CONCEPTS15
Ⅰ Information Theory15
Ⅱ Theory of Human Communication22
Ⅲ International Business Communication24
Ⅳ Prerequisites for the Subject26
CHAPTER TWO CULTURAL INFLUENCES30
Ⅰ Different Cultures mean Different Communications30
Ⅱ Comparisons between Written and Oral Communications36
Ⅲ English,a Changing Language40
Ⅳ English and Chinese as Cormmon Business Languages43
Ⅰ Modes of Business COmmunication49
CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES49
Ⅱ Business Communication Principles(I) Completeness,Conciseness,Consideration51
Ⅲ. Business Communication Principles(I) Concreteness, Clearness, Courtesy, Correctness61
CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE MESSAGES72
Ⅰ. Importance of Good Planning72
Ⅱ. Five Planning Steps74
Ⅲ. Basic Organizational Approaches85
Ⅳ. Composition of the Message and Its Completion91
CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING99
Ⅰ. Domestic Business Letters99
Ⅱ. International Business Letters111
Ⅲ. The Job Application Messages114
Ⅳ. Other Main Types of Business Writing Memos,Cables,Telexes and Faxes124
Ⅰ. Direct Requests132
CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH132
Ⅱ. Good News Messages139
Ⅲ. Bad News Messages145
Ⅳ. Routine Business Letters149
CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES166
Ⅰ. Some Guidelines166
Ⅱ. Thank-you Messages168
Ⅲ. Messages for Joyous Occasions171
Ⅳ. Messages of Sympathy174
Ⅴ. Invitations and Responses178
CHAPTER EIGHT ORAL COMMUNICATIONS184
Ⅰ. Importance of Effective Oral Communication in Interna-tional Business184
Ⅱ. Behavioral Variables Affecting Oral Presentations186
Ⅲ. Main Types of Oral Communications and Their Preparation189
Ⅳ. Listening193
CHAPTER NINE TRANSLATION FOR INTERNATIONAL BUSINESS197
Ⅰ. Newmark's Dynarmics of Translation197
Ⅱ. Communicative Translation199
Ⅲ. Some Suggestions for Comm202
Ⅳ. Examples of Written Translations for Business203
CHAPTER TEN A FEW WORDS ABOUT THE HI-TECHS USED FOR COMMUNICATIONS IN INTER-NATIONAL BUSINESS209
Ⅰ. Just a Few Words209
Ⅱ. Products Now Available209
Ⅲ. Things to be Available Soon213
Ⅳ. Possible Effects on Business Communicators214