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商业环境PDF|Epub|txt|kindle电子书版本网盘下载
- 孔韬，王荷主编；陈汉平，熊嘉逸，林景良，李凯轩副主编 著
- 出版社： 广州：暨南大学出版社
- ISBN：9787566801258
- 出版时间：2012
- 标注页数：278页
- 文件大小：97MB
- 文件页数：287页
- 主题词：商业环境－英文
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图书目录
MODULE 1 OBJECTIVES AND RESPONSIBILITIES OF AN ORGANIZATION1
TASK 1 IDENTIFY THE MISSION,VALUES AND KEY OBJECTIVES OF AN ORGANIZATION1
[OBJECTIVES]1
[TASK GUIDE]1
[TASK ANALYSIS]2
1.1 ORGANIZATIONAL MISSION2
1.2 CORPORATE VALUES4
1.3 OBJECTIVES5
[TASK EXPANSION]9
[ABILITY TRAINING]11
TASK 2 MANAGE THE RIGHT STAKEHOLDERS12
[OBJECTIVES]12
[TASK GUIDE]12
[TASK ANALYSIS]13
2.1 STAKEHOLDER THEORY13
2.2 DEFINITION OF STAKEHOLDERS15
2.3 KEY STAKEHOLDERS IN A BUSINESS19
2.4 OTHER STAKEHOLDERS IN A BUSINESS23
[TASK EXPANSION]24
[ABILITY TRAINING]26
TASK 3 DISCHARGE OF BUSINESS ETHICS ＆ SOCIAL RESPONSIBILITY27
[OBJECTIVES]27
[TASK GUIDE]27
[TASK ANALYSIS]30
3.1 ETHICS IN THE WORKPLACE30
3.2 THE STAKEHOLDER MODEL OF RESPONSIBILITY37
3.3 AREAS OF SOCIAL RESPONSIBILITY40
3.4 SUMMARY OF BUSINESS RESPONSIBILITIES58
[TASK EXPANSION]59
[ABILITY TRAINING]61
MODULE 2 ECONOMIC,SOCIAL AND GLOBAL ENVIRONMENT62
TASK 1 DISCUSS THE RELATIONSHIP OF ECONOMIC SYSTEMS AND RESOURCES ALLOCATION62
[OBJECTIVES]62
[TASK GUIDE]62
[TASK ANALYSIS]64
1.1 THE PURPOSE OF ECONOMIC ACTIVITIES64
1.2 ECONOMIC SYSTEMS73
1.3 RESOURCES ALLOCATION ＆ ECONOMIC SYSTEM79
1.4 SUMMARY OF ECONOMIC SYSTEM86
[TASK EXPANSION]87
[ABILITY TRAINING]89
TASK 2 DISCUSS THE IMPACT OF SOCIAL WELFARE AND INDUSTRIAL POLICY91
[OBJECTIVES]91
[TASK GUIDE]91
[TASK ANALYSIS]92
2.1 THE MAIN FUNCTION OF SOCIAL WELFARE92
2.2 INDUSTRIAL POLICY108
2.3 SUMMARY OF SOCIAL WELFARE AND INDUSTRIAL POLICY117
[TASK EXPANSION]119
[ABILITY TRAINING]120
TASK 3 EVALUATE IMPACT OF THE MACRO POLICY AND GLOBAL ECONOMY ON CHINA-BASED ORGANIZATIONS122
[OBJECTIVES]122
[TASK GUIDE]122
[TASK ANALYSIS]124
3.1 MACROECONOMIC POLICY124
3.2 GLOBAL ECONOMY AND CHINA134
3.3 SUMMARY OF MACROECONOMIC POLICY AND GLOBAL ECONOMY144
[TASK EXPANSION]146
[ABILITY TRAINING]148
MODULE 3 MARKET STRUCTURE149
TASK 1 EXPLAIN HOW MARKET STRUCTURES DETERMINE THE PRICING AND OUTPUT DECISIONS OF BUSINESSES149
[OBJECTIVES]149
[TASK GUIDE]149
[TASK ANALYSIS]150
1.1 MARKET STRUCTURE150
1.2 PERFECT COMPETITION152
1.3 MONOPOLY153
1.4 MONOPOLISTIC COMPETITION154
1.5 OLIGOPOLY156
1.6 SUMMARY158
[TASK EXPANSION]159
[ABILITY TRAINING]160
TASK 2 HOW MARKET FORCE SHAPE ORGANIZATIONAL RESPONSE161
[OBJECTIVES]161
[TASK GUIDE]161
[TASK ANALYSIS]163
2.1 SUPPLY ＆ DEMAND163
2.2 PORTER'S FIVE MARKET FORCES172
2.3 SUMMARY OF MARKET FORCES175
[TASK EXPANSION]176
[ABILITY TRAINING]178
TASK 3 HOW THE BUSINESS AND CULTURAL ENVIRONMENTS SHAPE THE BEHAVIOR OF A SELECTED ORGANIZATION179
[OBJECTIVES]179
[TASK GUIDE]179
[TASK ANALYSIS]180
3.1 BUSINESS ENVIRONMENT180
3.2 ORGANIZATIONAL SWOT185
3.3 STRATEGIES RESPONDED TO BUSINESS ＆ CULTURAL ENVIRONMENT196
[TASK EXPANSION]200
[ABILITY TRAINING]202
MODULE 4 INTERNATIONAL TRADE AND THE WTO DIMENSION FOR CHINA BUSINESS203
TASK 1 DISCUSS THE IMPORTANCE OF INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATIONS203
[OBJECTIVES]203
[TASK GUIDE]203
[TASK ANALYSIS]207
INTERNATIONAL TRADE,ECONOMIC INTEGRATION AND GLOBAL MARKETS TO CHINA BUSINESS ORGANIZATION207
[TASK EXPANSION]223
[ABILITY TRAINING]229
TASK 2 ANALYZE THE IMPACT OF GLOBAL FACTORS ON BUSINESS ORGANIZATIONS230
[OBJECTIVES]230
[TASK GUIDE]230
[TASK EXPANSION]246
[ABILITY TRAINING]251
TASK 3 ANALYZE THE IMPACT OF POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS252
[OBJECTIVES]252
[TASK GUIDE]252
[TASK ANALYSIS]254
ANALYZE THE IMPACT OF TWO POLICIES OF THE WTO ON CHINA BUSINESS ORGANIZATIONS254
[TASK EXPANSION]270
[ABILITY TRAINING]271
Appendix273
Reference277