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商务学导论 第7版PDF|Epub|txt|kindle电子书版本网盘下载

商务学导论 第7版
  • (美)尼克而斯(Nickels,W.G.),(美)麦克休(McHugh,J.M.),(美)麦克休(McHugh,S.M.)著 著
  • 出版社: 北京:清华大学出版社
  • ISBN:7302110492
  • 出版时间:2005
  • 标注页数:473页
  • 文件大小:222MB
  • 文件页数:557页
  • 主题词:商务-高等学校-教材-英文

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图书目录

PROLOGUE:GETTING READY FOR PRIME TIME1

PART 1 Business Trends:Cultivating a Business in Diverse,Global Environments2

1 Managing within the Dynamic Business Environment:Taking Risks and Making Profits2

2 Competing in Global Markets34

3 Demonstrating Ethical Behavior and Social Responsibility68

APPENDIX:Working within the Legal Environment of Business92

PART 2 Business Ownership:Starting a Small Business108

4 Choosing a Form of Business Ownership108

PART 3 Business Management:Empowering Employees to Satisfy Customers140

5 Management,Leadership,and Employee Empowerment140

6 Adapting Organizations to Today's Markets168

PART 3 CAREER PORTFOLIO197

PART 4 Management of Human Resources:Motivating Employees to Produce Quality Goods and Services197

7 Motivating Employees and Building Self-Managed Teams200

PART 4 CAREER PORTFOLIO231

PART 5 Marketing:Developing and Implementing Customer-Oriented Marketing Plans232

8 Marketing:Building Customer and Stakeholder Relationships232

9 Developing and Pricing Products and Services264

PART 5 CAREER PORTFOLIO264

PART 6 Decision Making:Managing Information296

10 Understanding Financial Information and Accounting296

PART 6 CAREER PORTFOLIO327

PART 7 Managing Financial Resources330

11 Financial Management330

12 Securities Markets:Financing and Investing Opportunities358

13 Understanding Money and Financial Institutions392

PART 7 CAREER PORTFOLIO419

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