图书介绍
商务学导论 第7版PDF|Epub|txt|kindle电子书版本网盘下载
- (美)尼克而斯(Nickels,W.G.),(美)麦克休(McHugh,J.M.),(美)麦克休(McHugh,S.M.)著 著
- 出版社: 北京:清华大学出版社
- ISBN:7302110492
- 出版时间:2005
- 标注页数:473页
- 文件大小:222MB
- 文件页数:557页
- 主题词:商务-高等学校-教材-英文
PDF下载
下载说明
商务学导论 第7版PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台)。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用!后期资源热门了。安装了迅雷也可以迅雷进行下载!
(文件页数 要大于 标注页数,上中下等多册电子书除外)
注意:本站所有压缩包均有解压码: 点击下载压缩包解压工具
图书目录
PROLOGUE:GETTING READY FOR PRIME TIME1
PART 1 Business Trends:Cultivating a Business in Diverse,Global Environments2
1 Managing within the Dynamic Business Environment:Taking Risks and Making Profits2
2 Competing in Global Markets34
3 Demonstrating Ethical Behavior and Social Responsibility68
APPENDIX:Working within the Legal Environment of Business92
PART 2 Business Ownership:Starting a Small Business108
4 Choosing a Form of Business Ownership108
PART 3 Business Management:Empowering Employees to Satisfy Customers140
5 Management,Leadership,and Employee Empowerment140
6 Adapting Organizations to Today's Markets168
PART 3 CAREER PORTFOLIO197
PART 4 Management of Human Resources:Motivating Employees to Produce Quality Goods and Services197
7 Motivating Employees and Building Self-Managed Teams200
PART 4 CAREER PORTFOLIO231
PART 5 Marketing:Developing and Implementing Customer-Oriented Marketing Plans232
8 Marketing:Building Customer and Stakeholder Relationships232
9 Developing and Pricing Products and Services264
PART 5 CAREER PORTFOLIO264
PART 6 Decision Making:Managing Information296
10 Understanding Financial Information and Accounting296
PART 6 CAREER PORTFOLIO327
PART 7 Managing Financial Resources330
11 Financial Management330
12 Securities Markets:Financing and Investing Opportunities358
13 Understanding Money and Financial Institutions392
PART 7 CAREER PORTFOLIO419