图书介绍
工商管理英语教程 下PDF|Epub|txt|kindle电子书版本网盘下载
- 张初愚主编；张初愚，孙凯跃，王晓露编 著
- 出版社： 西安：西安交通大学出版社
- ISBN：7560516181
- 出版时间：2004
- 标注页数：257页
- 文件大小：17MB
- 文件页数：268页
- 主题词：
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图书目录
Contents1
Unit 1 Forms of Business Enterprise1
Additional Reading12
Text-A Categorize a Company by Industry Sector12
Text-B Mergers and Acquisitions17
Unit 2 Operations Management21
Additional Reading30
Text-A OM Elements Part Ⅰ30
Text-B OM Elements Part Ⅱ34
Unit 3 The Role of Services in an Economy39
Text-A Management Challenges49
Additional Reading49
Text-B Services and Quality52
Unit 4 The World of Retailing56
Additional Reading67
Text-A Developing a Retail Strategy67
Text-B Wholesaling70
Unit 5 The Role of Marketing Research in Decision Making75
Additional Reading86
Text-A The Nature of Marketing86
Text-B Deciding Whether to Conduct Marketing Research88
Unit 6 Human Resource Management and Competitive Advantage91
Text-A The Industrial Relations System102
Additional Reading102
Text-B How Does Our Industrial Relations System Operate?104
Unit 7 Team Work(Part Ⅰ)108
Additional Reading121
Text-A Team Work (Part Ⅱ)121
Text-B Team Work (Part Ⅲ)126
Unit 8 Entrepreneurs:The Energizers of Small Business131
Additional Reading142
Text-A Characteristics of Entrepreneurs142
Text-B The Small Business Failure Record and Causes of Business Failure146
Unit 9 Business Ethics150
Text-A Manifestations of Ethical Dilemmas163
Additional Reading163
Text-B Nike and Exploitation of Foreign Workers167
Unit 10 The Job Interview172
Additional Reading183
Text-A The dos and don'ts of Interviewing183
Text-B Preparing Your Resume187
Appendix Ⅰ Reference Translation of the Main Texts191
Appendix Ⅱ Key to the Exercises223
Appendix Ⅲ Listening Tapescripts231
Appendix Ⅳ Glossary243