新闻传播学专业英语教程PDF|Epub|txt|kindle电子书版本网盘下载

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Unit One Introduction1

Passage One The Meaning of“Communication”&By Wilbur Schramm and William E.Porter1

Passage Two McQnail s Normative Theories&By James Watson4

Passage Three Hot and Cold&By Marshall McLuhan8

Passage Four Minerva s Owl&By Harold A.Innis10

Passage Five Photojournalism as Eyewitness to History&By Howard Chapnick14

Unit Two Book23

Passage One Books in History&By John Vivian23

Passage Two Book Publishing&By Harold L.Vogel25

Passage Three The Printing Press as An Agent of Change&By Edwin Emery,Michael Emery and Nancy L.Roberts28

Passage Four Areopagitica:A Speech for the Liberty of Unlicensed Printing&By John Milton31

Unit Three Magazine38

Passage One Magazine as Media Innovators&By John Vivian38

Passage Two Magazines Push Images Over Words&By David Carr41

Passage Three Luce and Time&By Edwin Emery,Michael Emery and Nancy L.Roberts44

Passage Four Early Periodical as Publicist Instrument of Criticism&By Jürgen Habermas46

Unit Four Newspaper53

Passage One Newspaper Industry&By John Vivian53

Passage Two Tedium on Deadline&By Tunku Varadarajan55

Passage Three The New York Times in 1990s&By Edwin Emery,Michael Emery and Nancy L.Roberts58

Passage Four Natural History of the Newspaper&By Robert E.Park62

Unit Five Film68

Passage One Importance of Movies&By John Vivian68

Passage Two The Structure of the Western Film&By Will Wright70

Passage Three Hollywood s Big Six&By Douglas Gomery77

Passage Four Hurrah for Hollywood&By Stefano Hatfield82

Unit Six Radio89

Passage One Future of Radio&By John Vivian89

Passage Two FM s Rise&By Joseph Dominick,Barry L.Sherman,Gary Copeland92

Passage Three Characteristics of American Radio&By John Vivian94

Passage Four George Hicks and the Network Coverage of the Pool Broadcast of D-Day&By George Hicks96

Passage Five The Assets and Liabilities in Radio&By Herbert Hoover98

Unit Seven TV105

Passage One Impact of Television&By John Vivian105

Passage Two Culture&By Raymond Williams109

Passage Three The Case for Television Journalism&By Eric Sevareid112

Passage Four CBS News&By Edwin Emery,Michael Emery and Nancy L.Roberts117

Unit Eight Internet125

Passage One Internet&By John Vivian125

Passage Two Worldwide Wedge:Division and Contradiction in the Global Information Infrastructure&By Peter Golding128

Passage Three Drudge Report&By Marcia Layton Turner132

Passage Four Internet and International News Flow&By William A.Hachten134

Unit Nine Education for Journalism and Communication142

Passage One The Origin of Journalism Education&By J.Herbert Altschull142

Passage Two Graduate Programs of Medill School of Journalism of Northwestern University146

Passage Three What They Don t Teach at J-School&By Clyde Haberman151

Passage Four Green-Eyeshades Versus the Chi-Squares&By Everett M.Rogers153

Unit Ten Advertising160

Passage One Media Choices&By John Vivian160

Passage Two Origins of Advertising&By John Vivian164

Passage Three Advertising:the Magic System&By Raymond Williams166

Passage Four Advertising:Agencies and Copywriters&By Edwin Emery,Michael Emery and Nancy L.Roberts169

Unit Eleven Public Relations177

Passage One Defining Public Relations&By John Vivian177

Passage Two Public Relations Services&By John Vivian180

Passage Three Newsmaking&By Thomas R.Dye and Harmon Zeigler182

Passage Four The Roots of Public Relations&By Edwin Emery,Michael Emery and Nancy L.Roberts184

Unit Twelve Media Economy193

Passage One Economic Foundation of Mass Media&By John Vivian193

Passage Two The Two Economies&By John Fiske197

Passage Three Television Programming&By Joseph Dominick,Barry L.Sherman,Gary Copeland201

Passage Four Rupert Murdoch&By Daniel Webster Hollis204

Unit Thirteen Culture Industry and Culture Studies212

Passage One Culture Industry Reconsidered&By Theodor W.Adorno212

Passage Two What Is British Cultural Studies？&By John Storey216

Passage Three Properties of the New Media and a Socialist Strategy&By H.M.Enzensberger220

Passage Four Hegemony:An Overview&By James Watson224

Unit Fourteen Process of Mass Communication233

Passage One Encoding/Decoding&By Stuart Hall233

Passage Two The Acts of Communication&By Wilbur Schramm and William E.Porter237

Passage Three The Circuit and the Acts&By Wilbur Schramm and William E.Porer240

Passage Four Selecting the News:Gatekeeping&By James Watson243

Unit Fifteen Effects of Mass Communication251

Passage One Effects Studies&By John Vivian251

Passage Two The Uses and Gratifications Model&By Wilbur Schramm and William E.Porter254

Passage Three TV and Learning&By Joseph Dominick,Barry L.Sherman,Gary Copeland257

Passage Four The Program of “The Martians Invasion”&By John Vivian260

Unit Sixteen Mass Communication and Society267

Passage One Some Social Functions of the Mass Media&By Paul F.Lazarsfeld and Robert K.Merton267

Passage Two The Masses:The Implosion of the Social in the Medin&By Jean Baudrillard271

Passage Three Why We Do It:A Need to Know ,a Need to Tell&By Daniel Henninger274

Passage Four Investigative Reporting&By Edwin Emery,Michael Emery and Nancy L.Roberts277

Unit Seventeen Mass Communication and Social Control284

Passage One Government Manipulation of Media&By John Vivian284

Passage Two Of the Liberty of Thought and Discussion&By John Stuart Mill287

Passage Three The Zenger Case&By Edwin Emery,Michael Emery and Nancy L.Roberts289

Passage Four Jefferson s View of the Press&By Edwin Emery,Michael Emery and Nancy L.Roberts293

Unit Eighteen Laws and Ethics of Mass Communication301

Passage One The First Amendment to the Constitution&By John Vivian301

Passage Two Report of the Acting Chairman of PCC&By Robert Pinker306

Passage Three Should the Names of Rape Victims Be Published？&By Alison Alexander and Jarice Hanson308

Passage Four Attributing a Libel Is No Defense&By Melvin Mencher310

Appendix A318

Key to Exercises318

Appendix B328

Chinese Translations328

Bibliography406