图书介绍
新编MBA英语教程PDF|Epub|txt|kindle电子书版本网盘下载
- 方小燕，陈文娟主编 著
- 出版社： 北京：中国科学技术出版社
- ISBN：750465082X
- 出版时间：2008
- 标注页数：225页
- 文件大小：12MB
- 文件页数：232页
- 主题词：英语－研究生－教材
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图书目录
Unit One1
In-Class Reading:To MBA or Not to MBA1
After-Class Reading:What Makes a Good Manager9
Translation Skills(1)11
Unit Two15
In-Class Reading:Globalization:What Is It?15
After-Class Reading:One World One Economy23
Translation Skills(2)24
Unit Three30
In-Class Reading:Managing Change Skillfully in the Sales Departments30
After-Class Reading:Adidas Expands Its Footprint39
Translation Skills(3)41
Unit Four44
In-Class Reading:Does Economic Growth Improve Human Morale?44
After-Class Reading:Market Economy50
Translation Skills(4)53
Unit Five59
In-Class Reading:Building A Strategy-Supportive Corporate Culture59
After-Class Reading:Business and Culture67
Translation Skills(5)69
Unit Six72
In-Class Reading:Basic Differences Between Cultures72
After-Class Reading:Hofstede's Value Dimensions83
Translation Skills(6)90
Unit Seven94
In-Class Reading:Riding the Boom94
After-Class Reading:Right Time to Buy Private Property—If You Dare104
Practical Writing(1):Business E-mail106
Unit Eight110
In-Class Reading:Consumption in the Countryside110
After-Class Reading:Buy?Rent?A Young Saver's Dilemma118
Practical Writing(2):Memo120
Unit Nine123
In-Class Reading:Communicating Within Organizations123
After-Class Reading:Listening as a Communication Skill134
Practical Writing(3):Business Letters138
Unit Ten145
In-Class Reading:Culture and the Use of Language145
After-Class Reading:Nonverbal Communication155
Practical Writing(4):Business Report159
Unit Eleven171
In-Class Reading:A Dutchman Could Jolt the Flat-Panel Biz171
After-Class Reading:IBM's New Chip:Big Blue Goes Green179
Practical Writing(5):Resume181
Unit Twelve184
In-Class Reading:Intercultural Negotiation Strategies184
After-Class Reading:Investment Attitudes and the Communication of Financial Information195
Practical Writing(6):Research Paper198
Keys to Exercises211
References225