图书介绍
全新研究生专业英语阅读教程PDF|Epub|txt|kindle电子书版本网盘下载
- 张洁，张平，窦建华，杨丽，郭芳，董莹 著
- 出版社： 北京：清华大学出版社
- ISBN：9787302490180
- 出版时间：2018
- 标注页数：207页
- 文件大小：74MB
- 文件页数：215页
- 主题词：英语－阅读教学－研究生－教材
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图书目录
Unit 1 Brands and Marketing1
Background information2
Read and explore2
Text A Business in Emerging Markets2
Text B Building Brands in Emerging Markets18
Unit 2 Management and Strategies25
Background information26
Read and explore26
Text A Strategic Principles for Competing in the Digital Age26
Text B Transient Advantage41
Unit 3 E-commerce and Payment49
Backg round information50
Read and explore50
Text A Payments：the End of a Monopoly,and No End of New Ways to Pay Your Bills50
Text B U.S.A.Discounters Hook Some Service Members with Credit before Springing the Debt Trap64
Unit 4 Tax and Companies71
Background information72
Read and explore72
Text A The Price Isn’t Right：Corporate Profit-shifting Has Become Big Business72
Text B How Apple Sidesteps Billions in Taxes85
Unit 5 Corporate Culture and Human Resource Management93
Background information94
Read and explore94
Text A L’Oréal Masters Multiculturalism94
Text B Creating Human-resource Management Value in the Twenty-first Century Seven Steps to Strategic HR111
Unit 6 International Trade115
Background information116
Read and explore116
Text A Shattering the Myths about U.S.Trade Policy116
Text B China-Australia Free Trade Agreement131
Unit 7 Banking and Finance139
Backg round information140
Read and explore140
Text A Shadow and Substance140
Text B Sovereign Doubts153
Unit 8 Energy and Economy159
Backg round information160
Read and explore160
Text A The Haves and the Have-Nots160
Text B Five Myths About Gas Taxes174
Unit 9 Economic Crisis and Challenges179
Background information180
Read and explore180
Text A Global Economic Challenges：the Pressing and Visible Issues180
Text B The Current Global Economic Crisis：Gleaning from History198