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新视界商务英语系列教材 综合商务英语 第4册PDF|Epub|txt|kindle电子书版本网盘下载
- 周红红，王建荣，王小娟主编；贾洪雅，张宏，周志杰副主编；戴丽萍，孔飞，刘艳秋，伍伟，徐国萍，赵冬梅，赵新，周新，左映娟编 著
- 出版社： 北京：中国人民大学出版社
- ISBN：9787300251486
- 出版时间：2018
- 标注页数：353页
- 文件大小：56MB
- 文件页数：366页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Business Communication1
Text A Twelve Secrets of Effective Business Communication2
Text B Communicating Effectively for Business18
Chinese and International Culture Tour28
Case Study30
Unit 2 Business Negotiation33
Text A The Art of Negotiating34
Text B Negotiation Strategy:Seven Common Pitfalls to Avoid49
Chinese and International Culture Tour57
Case Study59
Unit 3 Takeovers and Mergers61
Text A Mergers and Acquisitions:Understanding Takeovers62
Text B 2017 Bodes Well for Chinese Takeovers78
Chinese and International Culture Tour90
Case Study92
Unit 4 Finance and Banking93
Text A On the Way:Chinese Capital’s Journey to the World94
Text B Which Is Better:Saving Money or Paying Down Debt？109
Chinese and International Culture Tour116
Case Study118
Unit 5 Stocks and Bonds121
Text A Stocks vs.Bonds122
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom？136
Chinese and International Culture Tour146
Case Study147
Unit 6 E-commerce149
Text A Making the Most of China’s E-commerce Boom150
Text B What Does the Store of the Future Look Like？164
Chinese and International Culture Tour173
Case Study175
Unit 7 Risk Management177
Text A Risk Management178
Text B The Main Types of Business Risk195
Chinese and International Culture Tour203
Case Study206
Unit 8 Corporate Culture209
Text A Does Corporate Culture Really Matter？210
Text B Risky Rhetoric:When Personal Opinions Damage Corporate Brands225
Chinese and International Culture Tour236
Case Study237
Unit 9 Green Economy239
Text A Green Economy240
Text B Rise of Personal SolarPower255
Chinese and International Culture Tour261
Case Study263
Unit 10 China’s Economy and the World265
Text A A Breath of Fresh Air266
Text B How China’s Economy Influences the US283
Chinese and International Culture Tour290
Case Study292
附录一 Glossary295
附录二 TEM-8（2015-2017）305