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Part Ⅰ　General Introduction to Public Speaking1

Chapter 1　Introduction to Public Speaking3

A．Definition of Public Speaking3

B．Reasons for Studying Public Speaking4

C．Public Speaking Is a Learned Skill5

D．Public Speaking and Conversation5

E．Tips for You6

Chapter 2 Coping Effectively with Public Speaking Anxiety8

A．Public Speaking Apprehension8

B．Public Speaking Apprehension Is Not Exclusive to Certain People13

C．Tips for You13

Part Ⅱ Preparing for Your Speech17

Chapter 3 Selecting and Focusing on Your Topic19

A．Generating Potential Topics20

B．Choosing a Topic21

C．Focusing on Your Topic22

D．Tips for You23

Chapter 4 Determining a Purpose25

A．General Purpose25

B．Specific Purposes28

C．Tips for You30

Chapter 5 Considering Your Audience34

A．Becoming an Audience-Centric Speaker34

B．Analyzing Your Audience Before You Speak36

C．Analyzing Your Audience as You Speak39

D．Analyzing Your Audience After You Speak40

E．Tips for You41

Chapter 6 Supporting Your Speech45

A．Examples46

B．Anecdotes48

C．Statistics50

D．Quotations52

E．Descriptions53

F．Comparisons and Contrasts54

G．Tips for You54

Part Ⅲ Organizing Your Speech59

Chapter 7 Organizing the Body of the Speech61

A．Preparing Main Points61

B．Supporting Materials68

C．Transitions70

D．Tips for You72

Chapter 8 Beginning of the Speech74

A．Goals of the Introduction75

B．Developing an Effective Introduction76

C．Avoiding Some Common Faults of Introduction82

D．Criteria for an Effective Introduction85

E．Tips for You85

Chapter 9 Conclusion of the Speech88

A．The Purpose of Conclusion88

B．Techniques for Designing a Conclusion89

C．Some Do's and Don'ts of Conclusion92

D．Tips for You95

Chapter 10 Outlining the Speech97

A．The Preparation Outline98

B．The Speaking Outline102

C．Tips for You104

Chapter 11 Using Words Effectively106

A．Choosing Words106

B．Phrasing Sentences112

C．Tips for You113

Part Ⅳ Ways and Aids for Presenting Your Speech117

Chapter 12 Presenting the Speech119

A．Good Delivery119

B．The Skills Involved in Public Speaking120

C．Methods of Delivery121

D．The Speaker's Voice122

E．Nonverbal Communication123

F．Tips for You125

Chapter 13 Visual Aids129

A．Functions of Visual Aids129

B．Types of Visual Aids131

C．Visual Aids Design Principles136

D．Presenting Visual Aids138

E．Tips for You139

Part Ⅴ Types of Public Speaking141

Chapter 14 Public Speaking to Inform143

A．Definition of Informative Speech143

B．Goals of Informative Speech144

C．Types of Informative Speech146

D．Guidelines for Informative Speech153

E．Tips for You154

Chapter 15 Public Speaking to Persuade157

A．Definition of Persuasion158

B．Analyzing Audience for Persuasion158

C．Organizing Reasons to Meet Audience's Attitudes159

D．Developing Your Purpose162

E．Modes of Appeal165

F．Tips for You180

Chapter 16 Speeches for Specially Defined Situations183

A．Speeches of Introduction183

B．Speeches of Presentation188

C．Acceptance Speeches188

D．Welcome Speeches190

E．Tribute Speeches190

F．Tips for You192

Chapter 17 Impromptu Speech194

A．The Situations When We Deliver Impromptu Speech194

B．Techniques for Delivering a Better Impromptu Speech195

C．Speech Structure196

D．Five Effective Principles of Impromptu Speech196

E．90-Second Impromptu Speech Outline198

F．Suggestions to Deliver Successful Impromptu Speeches198

G．Tips for You200

Part Ⅵ Sample Speeches203

Chapter 18 Sample Speeches for Analysis205

A．Contest Speeches Analysis205

B．Great Speeches Analysis227

References244

Bibliography247